Client: Publicis North America
Role: Art Director
Responsibilities: Idea Conception, Art Direction, Website Direction, Character Development, Social Content Creation
Project URL: www.elfinteruppted.com
During the holidays, Publicis wanted to raise money for Toys for Tots, an organization that brings toys to children whose parents cannot afford to buy them presents during the holidays. In order to help as many children as we could, we needed people to help motivate our “lazy” elf to hang thousands of ornaments.