Client: Red Lobster
Role: Art Director
Responsibilities on the team have included conceptualizing campaigns, creating relevant content for their social channels, and helping to push the look-and-feel both in traditional photography and cinematography.
Red Lobster is a 48 year old company that wanted to refresh themselves and become more relevant. In 2014, I joined a small team to help pitch for the Red Lobster business and after 6 months, they awarded us the business. A year after wining the pitch, Red Lobster has refreshed their look and contemporized their tone of voice.